Tools in the UX Toolbox: Net Promoter Score

20 September 2017

 

20 September 2017

Doors open at 5:30pm, talk starts at 6:00pm.

This event was co-hosted with Design Research PDX.

Our presenter, Barbara Holmes.

Our presenter, Barbara Holmes.

Tools in the UX Toolbox: Net Promoter Score

How can you influence and shift your organization to embrace a more customer-centered focus? This has been a question and a quest for UX professionals for years. It is a challenging road to be sure. Imagine this challenge at a huge technology company with a deep engineering culture focused on performance data. Qualitative “squishy” metrics may not be persuasive on their own. What can you do to break through and effect change?

This presentation explores how one group at Intel is using the Net Promoter Score metric to spearhead UX changes. NPS is valued by executives as a simple, easy to understand measure of customer loyalty. It can be a useful tool for your UX toolbox. Barbara will show you how Intel uses this metric as part of a UX practice.

Our Presenter, Barbara Holmes

Barbara Holmes has enjoyed a 25+ year career solving problems for clients. Barbara has worked for agencies, for herself as a sole proprietor, for startups, and client side, she is currently a Customer Insights Analyst, Information Architect, with the Intel Corporation.

From filmmaker, to instructional designer, to information architect and writer, to UX, and now a research focus, Barbara brings the needs and wishes of the customer to all her projects. At Intel she focuses on making sure her primary customers, software developers around the world, have an active voice in how we design and deliver our software products.

Follow Barbara on Twitter.

Our venue, The Wacom Experience Center

Thanks to Wacom for hosting us this month! The Wacom Experience Center is located at 1455 NW Irving St, Portland, OR 97209.

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