Service Design: Mapping Experience to Strategy

15 November 2017


15 November 2017

Doors open at 5:30pm, talk starts at 6:00pm.

Our presenter, Sara Mesing.

Our presenter, Sara Mesing.

Companies are (finally) understanding that intangible customer experience is a competitive advantage in the marketplace. Service Design is a method for uncovering how organizations can synchronize internal processes, systems, people, data, and culture into the experience they want to deliver. Learn what service design is all about and how to leverage opportunity in this growing field.

In this session, Sara will take you through the fundamentals of Service Design, including a chance to workshop a service design blueprint, the gold standard for any SD project, and tips for introducing Service Design into your organization. You’ll walk away with an understanding of why Service Design is so critical and how to get started.

Our Presenter, Sara Mesing

Sara Mesing is passionate about advocating for the human beings who use the systems around them. Sara is a consultant and account manager at XPLANE, a design consultancy in downtown Portland. She focuses on pioneering an HCD approach at all levels of the organization. Prior to her current position, she worked in Service Design, User Acquisition Marketing and Event Management. Sara holds an MBA with a focus on Design Strategy from Case Western Reserve University. Outside of work, she likes to spend time in nature at the beach and the mountains.

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Our venue, FINE

Thanks to FINE for hosting us this month! FINE is located at 1140 SW 11th Ave, Suite 200, Portland, OR 97205.

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