Our March 2014 presentation was…
As content marketing becomes a core component of a brand’s digital presence, from creating awareness to nurturing a community, marketers and content strategists working with internal teams are faced with a tricky question: Where should the content come from? Once your journeys have been mapped and personas outlined, how do you kick-start a relevant and honest editorial plan?
In this refreshing look at content strategy, Katie will share her story and tips for rallying a cross-functional team and process to inform a made-to-fit content strategy. You’ll see some tools and templates to borrow for building your own “Team Content” to feed the content pipeline.
Our Presenter, Katie Del Angel
Katie is a marketing specialist at ISITE Design, a digital agency that helps organizations create exceptional experiences. Katie is responsible for content marketing and social media within the agency. She oversees ISITE’s mini B2B content empire of six in-house blogs, and a growing army of internal contributors. She also manages the agency website content and organizes ISITE’s annual experience design event in Portland, Oregon, Delight Conference.
A recent addition to the Portland office by way of Boston, Katie is still a Chicagoan at heart and thoroughly enjoys a good Chicago-style hot dog whenever she can.
Follow Katie on Twitter.
Join us after the presentation for a 1-block walk to The Lucky Lab for food and libation!
Our Venue, ISITE Design
Parking is available on the street and across the street in the Conway parking lot. Conway allows ISITE to use the lot after 5pm, so no worries on towing!
Come on in the front door and go straight back to the conference room on the left.